Woolworths
®
Fresh Food Future
External environment
External environment are the forces and events outside a company that have the potential tp influence or affect an environemnt. (Williams & McWilliams, 2010, p.37)
General environment
General environment consists of the economy and the technological, sociocultural and political/legal trends that indirectly affect all organisations. (Williams & McWilliams, 2010, p.40)
“Woolworths Limited manages some of Australia's most recognized & trusted brands. We endeavor to create a world class experience for consumers at all levels of our business.”
Beecham, D
The economy, Technological trends, Socio-cultural trends and political and legal trends belong to external environment. Technological factors have significant affect to Woolworth. Such as rolling out Woolworth app can help customers learn about the specific activities in Woolworth. The innovation approach help Woolworth do not stop build the connection with customers. As Australia and New Zealand’s largest retailer, Woolworth’s employees need advance technologies to make sure efficiency and effectiveness. In order to do this, “they need to be able to access the right applications and information, from any location, using any device.” (Beecham. D., 2013). For comply with socio-culture trends and build well-deserved reputation, “Woolworths Limited manages some of Australia's most recognized & trusted brands. We endeavor to create a world class experience for consumers at all levels of our business.”
Specific environment
Specific environment that is unique to that firm's industry and directly affects the way it conducts day-to-day business. (Williams & McWilliams, 2010, p.40)
“Customer purchase products and services.”
Williams & McWilliams
Woolworth devote build good relationship with customers, listening customers advices and insisting provide great goods and services for customers.
Customers
Woolworths believes that consistent delivery against its brand values – quality, innovation, value for money, integrity, service, energy and sustainability – is the way to earn this customer trust.
Suppliers
Woolworth is a proud, home-growth Australia business, it owns more than 195,000 employees and thousands local farmers, producers and manufactures are partners for Woolworth. Thus, it is obvious to see that these composers are really essential for Woolworth. These people as suppliers provide goods for Woolworth. Woolworth need make regulations to make sure these suppliers provide products have good quality.
Woolworth also seek suppliers to facilitate growth mutually.
Competitors
In Australia, Woolworth’s biggest competitor is Coles. Competitors are companies in the same industry that sell similar products or services to customers. (Williams & McWilliams, 2012). In order to improve the compete advantages, Woolworth need to improve innovation abilities, adopting measures to appeal customers. Woolworth can create numerous special products only produced in Woolworth. If these goods received wide great appraise, more and more customers will come to Woolworth and buy these special goods.
Industry regulation
Nice industry regulation is also important for Woolworth. Only great industry regulation can make sure Woolworth supermarket has enough supply, it can avoid numerous bad situation such as out of stock. Making sure foods have great resources is also really essential.
Summarize
Woolworth has a fantastic performance is not a coincidence. Sufficient use external environment is helpful to improve competition power and improve efficiency and effectiveness. Whatever stable environments or dynamic environment, using positive attitude to face the difficult and challenges, Woolworth will have more outstanding performance.
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